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left, and Sun-Ho Lee, Bibigo Head of Global Business Planning, hold a jersey featuring the Bibigo logo, as the Lakers host a 2021-2022 season kick-off event to unveil and announce a new global marketing partnership with Bibigo, which will appear on the Lakers jersey at the UCLA Health Training Center in El Segundo on Monday, Sept. 20, 2021. The company’s experience with the CJ Cup whet their appetite to pursue a bigger sports marketing deals.
The brand did have a recent misfire in their U.S. expansion plans in 2019 when they opened a few locations of a build your own bibimbap bowl chain called Bibigo Kitchen in 2019 that would completely shutter in less than a year. In retrospect Kyeong admits that the build out may have been mistimed, but he believes the fast casual concept may still have merit.
“My personal point of view is we opened Bibigo restaurants too early when there was not a solid base of Bibigo awareness and product distribution. Possibly we will bring it back when we believe that our packaged food in supermarkets and club channels is able to create synergy with the restaurant business. When the time is right, we can consider it,” Kyeong says.
good luck
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