The Academy is using this TikTok star to create buzz on the Oscars

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After the lowest ratings in the show's history last year, the Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.

After the lowest ratings in the show's history last year, the Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.The Academy reached out to Feldman for a partnership on the behind-the-scenes of Oscars events.

TikTok is a more suitable platform to elevate the movie industry compared to other social media platforms because it promotes interpersonal connection through physical entertainment. Other platforms promote interpersonal connection through narrative experiences, Ferraz said."Both the movie industry and TikTok heavily rely on and promote youth and beauty. It's a natural marriage for brand alignment," Ferraz added.

 

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🤣🤣🤣

I predict low ratings again..It's a show 4 awards for the attendees voted for by the attendees ultimately helping the attendees. All the while Cramming their political agendas on us. Us regular folk can think 4 ourselves... we just like to B entertained, so do THAT.

Meh

Still don't care.

Just a reason for the rich to show off. It’s nothing special. They have these shows or some type of award monthly

Why it’s just fascist elite giving each other awards and then preaching to us on how we should act. We are tired of it and over it.

Sounds like CNN rating's while Fox was kicking butt!!

The American Gold Rush is nothing more than fiction or propaganda. I'm sorry, I'm stupid and honest. Amen

Why not! Need to get with the current time and social media. Attracts a new generation of viewers.

This industry has created and continues to perpetuate some of the worst stereotypes ever introduced to society, issues that the younger generations are now having to suffer the consequences of. All of the worst 'isms' and phobias have been created by them. Reap what you sow. 🤔

The Oscars are no longer pure, and have become a window for politicians to promote. Art shouldn't have anything to do with politics, but the Oscars can't

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