The $68 Hair Mask Lili Reinhart Sleeps in to Cure the Damage From Her 'Riverdale' Ponytail

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She says that iconic Betty Cooper ponytail 'causes me stress.'

Lili Reinhart

All of this is directly reflected in her signature ponytail, which she's rarely seen without. It's practical, polished, and fast — well, it looks fast to achieve to the show's viewers, though that's not at all the case in reality. "This ponytail causes me stress," Reinhart tellsat event to promote her new partnership with American Express. "It takes a long time [to style], longer than you'd think, and it's really annoying and very frustrating.

That maintenance doesn't just take up a lot of Reinhart's time — it takes a toll on her hair, too. Until recently, thestylists had been curling her hair with heat tools before tying it up every day; now, they apply extensions to ease the damage Reinhart has faced due to heat and the consistent highlighting she undergoes to maintain Betty's cool platinum blonde .from being on my show and just from heat styling in general," Reinhart says.

 

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