The 29-year-old founder of a $1 billion fitnesswear label: We don’t worry about larger brands

"So we don't worry about larger brands," Francis told CNBC in a recent video interview, arguing that many of those businesses were actually trying to pivot toward a business model similar to that of Gymshark.The brand was an early adopter of influencer marketing, partnering with well-known fitness YouTubers and building a community of its own ambassadors, known as "Gymshark athletes.

"If I'm honest, I'm more worried about the 16-year-old person that was similar to what I was like in the bedroom, trying to build out that new brand," Francis said. The pair initially used the website to "dropship" fitness supplements, which is when a business takes customer orders, but doesn't actually buy the physical stock.

They used the money from this venture, as well as what Francis earned working part-time at Pizza Hut, to buy a sewing machine and screen printer to start making fitnesswear.

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