Thor: Love and Thunder star Tessa Thompson explains her leaked Valkyrie costume image. The highly anticipated Thor sequel finds the titular character struggling to pick up the pieces of his life following the brutal events of Avengers: Endgame. With Thanos now defeated and Asgard relocated to Earth, Thor searches for a new purpose in his life.
After the destruction of their home world of Asgard and the death of many of their people when their spaceship was attacked by Thanos, the remaining population settled in the village of Tønsberg in Norway and renamed it New Asgard. Thor was their rightful ruler, but due the god's depression following the defeat he suffered against Thanos, he passed the reins to Valkyrie, who has been running day-to-day operations to keep her people thriving.
I sent a picture to my stepmom and she posted it on Instagram. Yeah, [it] wasn’t me and it’s a big thing. She feels terrible. I’m so sorry, Marvel. I’m so sorry, Disney. It’s not my fault. I will never – I’m never gonna send selfies again. Thompson clearly regrets sending the selfie to her stepmother, as she now understands the deliberate and complex nature of marketing for the MCU. The studio carefully plans out the release of their promotional materials to maximize the amount of hype for their next project. Thompson's selfie and its subsequent release to the public compromised that planned marketing scheme, as well as breached trust with Marvel Studios.
The writers, actors, and crew of MCU projects must sign an NDA to protect the secrecy of their upcoming films and television shows to maintain the integrity of the franchise. Marvel Studios is known to take their trust very seriously, but there have been times when actors have inadvertently revealed vital details from a project well before its release.
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