#1 position in the European EV marketWith so many other electric vehicles, including electric crossovers, on the market now, what makes the Model Y so compelling? Why is the Model Y on track for perhaps 300,000+ sales in China this year and 100,000+ in Europe?
For sure, the Model Y performs well in safety tests, provides ample cargo space and seating for passengers, and looks good. On top of that, the vehicle comes with good range for the price, great infotainment, and world-famous acceleration. Any of those benefits could be critical buying factors for many buyers. However, everything mentioned so far could simply be put in the “checks the box” category — basic requirements for many buyers but not deciding factors.
Interestingly, Tesla is beginning to open up its Superchargers in parts of Europe to other brands. It will be fascinating to study the effects of this on consumers of various sorts and different brands.“Tech” was covered in various ways above, but my point here is that the Tesla brand is now strongly emblazoned as a tech leader worldwide — not just in the auto market, but broadly.
VW's MEB platform cars outsell Model Y by a lot Id.4,id.3, Skoda Enyaq, Audi q4 are the same car with slightly different styling.
Superchargers are no USP anymore in central Europe. Most expensive provider (with no discount for Tesla owners) and sometimes in worse locations as competition
The model Y is just a great vehicle. It has tons of room, great range and real dc fast charging.
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