Check out our complete coverage of CES 2023 live from Las Vegas If all goes according to plan, we’ll have a third option in 2023 when it comes to TVs that use QD-OLED technology. Ahead of CES 2023, TCL has announced that it will sell its first QD-OLED TV in the coming months.
That fact alone could make TCL’s QD-OLED TV an instant success. We’ve been so impressed by the Samsung S95B and the Sony A95K, that even if TCL can’t perfectly match their level of performance, it should still be leaps and bounds better than any other TCL TV — and probably better than any other TV at its price .
Samsung Display is the only company that makes QD-OLED panels at the moment, which deepens its competition with LG Display, the only company that makes OLED panels. QD-OLED appears to be superior to OLED, but OLED manufacturing is further ahead, with panel sizes that range as large as 98 inches. That lead may only last for another year. Samsung just announced that will deliver a 77-inch QD-OLED TV in 2023, which means even bigger sizes are likely going to follow quickly.
We’re also curious about just how much less TCL will be able to charge for its QD-OLED TV than Samsung and Sony . In the past, TCL has been able to take advantage of vertical integration — it makes the LCD panels and backlights that it uses in its QLED, mini-LED, and LED TVs. If it buys its QD-OLED panels from Samsung, that might restrict how much wiggle room it has on pricing.
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