Bella Hadid, Paris

Bella Hadid, Paris

Tatras and Riot Hill Collaboration Fires Up Attention With Help From The Weeknd and Bella Hadid

Tatras and Riot Hill have joined forces for a two-season collaboration.


Tatras and Riot Hill have joined forces for a two-season collaboration.

The two-season collaboration brings together the underground label Riot Hill with the more established Japanese Tatras brand.

The Australian-born Riot Hill has gained attention, partially due to The Weeknd, who is a lead investor for the brand (as well as Hadid’s ex-boyfriend.) When The Weeknd’s “Starboy” tour was in Perth, Australia, a few years ago, Fresher messaged “a ton of the guys on the XO team” to offer some of his clothes and they wound up wearing them on stage, Modes said. (At that point, Riot Hill was predominantly sold via Instagram.) Fresher was later flown out to Los Angeles to customize a jacket for The Weeknd to wear when headlining Coachella. “After that, it was like, ‘All right, let’s team up and put this brand where it needs to be,’” Modes said.

Having just released a music video for his song “Blinding Lights,” The Weeknd is about to be back in the spotlight, Modes said, “The Weeknd’s new album is coming out sometime soon. That will be really supportive for the brand’s name. Once eyes are on him, eyes will be on Riot Hill as well.”

Regarding the military style and the faux-bruised and blood-like makeup used for the Paris show, Modes said that was more reflective of a war within oneself rather than a war against the world. The collection’s military inspiration was meant more as a uniform for our foster home. (There was no mention of the recurring sound of sirens in the show’s soundtrack.)

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