Tatras and Riot Hill Collaboration Fires Up Attention With Help From The Weeknd and Bella Hadid

Tatras and Riot Hill have joined forces for a two-season collaboration, and the first collection’s military leanings made the launch fairly loaded.

The Australian-born Riot Hill has gained attention, partially due to The Weeknd, who is a lead investor for the brand When The Weeknd’s “Starboy” tour was in Perth, Australia, a few years ago, Fresher messaged “a ton of the guys on the XO team” to offer some of his clothes and they wound up wearing them on stage, Modes said. Fresher was later flown out to Los Angeles to customize a jacket for The Weeknd to wear when headlining Coachella.

Having just released a music video for his song “Blinding Lights,” The Weeknd is about to be back in the spotlight, Modes said, “The Weeknd’s new album is coming out sometime soon. That will be really supportive for the brand’s name. Once eyes are on him, eyes will be on Riot Hill as well.”

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