“When we think about the acceleration of new trends, it’s really clear for us that it’s chicken, and that means chicken as a whole category,” she said during that August interview. “We’re focused heavily in this area at the moment, so expect lots to come here.”
In other words, Taco Bell has its work cut out for it to become a legitimate chicken sandwich player, including the challenge of not being a “sandwich player” in the first place. Taco Bell won’t likely be top-of-mind for the droves of consumers now seeking a chicken sandwich, at least not compared to its sister chain KFC, or Popeyes, or Chick-fil-A, or even burger giants McDonald’s, Wendy’s and Burger King.
Taco Bell may also have an advantage on pricing. The sandwich taco will be sold for $2.49 in test markets. For context, Popeyes’ chicken sandwich is $3.99, comparable to similar options on the market.
😳
I enjoy both in SH, they remind me old times in the US.
Please stop 🤚🏾 tacobell
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