Advertising, Marketing, Social Media, Shake Shack Inc, Starbucks Corp, Dunkin' Brands Group Inc, Alphabet Class A, Restaurants, Peloton Interactive Inc, Chipotle Mexican Grill Inc, Mcdonald's Corp, Yum! Brands Inc, Retail İndustry

Advertising, Marketing

Sweetgreen enters the crispy chicken wars with a healthy twist

Sweetgreen enters the crispy chicken wars with a healthy twist

1/14/2021 5:02:00 PM

Sweetgreen enters the crispy chicken wars with a healthy twist

The salad company is teaming with top streaming personalities including Peloton's Ally Love to offer customized versions of their bowls.

Key PointsSweetgreen is introducing a Crispy Chicken Salad, offering a healthy take on the chicken sandwich wars unfolding in the fast-food world.The salad company is teaming with top streaming personalities including Peloton's Ally Love and YouTube's Valkyrae to offer customized versions of their bowls.

Betty White Turns 99 Years Old, Happy Birthday!!! Vice President-elect Harris to resign her Senate seat Monday Selena Gomez en Español: 10 Times She Connected to Her Latin Roots

Restaurant companies are increasingly working with influencers and marketing on social media to enlist a new generation of spenders.Source: SweetgreenWhile fast-food companies are doubling down on the fried chicken sandwich wars, salad chain Sweetgreen is launching its own crispy chicken product, set to capitalize on the craze with a healthier twist.

The chain, best known for its seasonal offerings, has debuted a Crispy Chicken Salad, which includes crispy rice, romaine lettuce, baby spinach, blackened chicken, carrots, shredded cabbage, tomatoes and chopped local pickles. It is served with a remoulade dressing, which is similar to a "special sauce." headtopics.com

Read more: CNBC »

Trump-Biden transition live updates: Biden introduces key science team picks

Live updates during the transition from the Trump to Biden administrations -- and from the second Trump impeachment.

Sounds great except the dressing... 🤢 The pickles will be good enough for me just need to add a little spice and we're all good. Did they enter the price lowering wars yet? What they charge for a quinoa bowl and a (not even fresh squeezed juice) is criminal. We're over 80% mark ups here.... It is tasty though so 🤷🏾‍♀️

Just what we needed, a pretentious crispy chicken. Yum!