Sweetgreen enters the crispy chicken wars with a healthy twist
The salad company is teaming with top streaming personalities including Peloton's Ally Love to offer customized versions of their bowls.
Key PointsSweetgreen is introducing a Crispy Chicken Salad, offering a healthy take on the chicken sandwich wars unfolding in the fast-food world.The salad company is teaming with top streaming personalities including Peloton's Ally Love and YouTube's Valkyrae to offer customized versions of their bowls.
Restaurant companies are increasingly working with influencers and marketing on social media to enlist a new generation of spenders.Source: SweetgreenWhile fast-food companies are doubling down on the fried chicken sandwich wars, salad chain Sweetgreen is launching its own crispy chicken product, set to capitalize on the craze with a healthier twist.
The chain, best known for its seasonal offerings, has debuted a Crispy Chicken Salad, which includes crispy rice, romaine lettuce, baby spinach, blackened chicken, carrots, shredded cabbage, tomatoes and chopped local pickles. It is served with a remoulade dressing, which is similar to a "special sauce." headtopics.comRead more: CNBC »
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Sounds great except the dressing... 🤢 The pickles will be good enough for me just need to add a little spice and we're all good. Did they enter the price lowering wars yet? What they charge for a quinoa bowl and a (not even fresh squeezed juice) is criminal. We're over 80% mark ups here.... It is tasty though so 🤷🏾♀️
Just what we needed, a pretentious crispy chicken. Yum!