The tie-up with Supreme seems to fall under the tagline of one of the jeweler’s recent campaigns, This is Not Your Mother’s Tiffany, as LVMH shakes up the storied American company with a fleet of buzzy brand ambassadors –, Blackpink singer and recent solo artist Rosé, and actresses Tracee Ellis Ross and Anya Taylor-Joy – and high-impact advertising.
It also suggests Supreme is hip to the popularity of men wearing jewelry that had traditionally been perceived as feminine, including pearls. In recent years, Supreme has also also collaborated with prominent fashion brands including Junya Watanabe, Jean Paul Gaultier, Yohji Yamamoto and Emilio Pucci.
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