Superhuman CEO Rahul Vohra, a former game designer and active Dungeons & Dragons dungeon master, brings a gamer's mindset to his startup's email productivity tools.When Superhuman CEO Rahul Vohra agreed to meet with former Dropbox CFO Ajay Vashee’s venture capital firm IVP about an investment in his email productivity startup, the entrepreneur had one condition: no group presentation. For many startups, pitching a VC firm’s partnership during its Monday meetings is a rite of passage.
That bespoke approach is also typical of how Vohra and cofounders Conrad Irwin and Vivek Sodera have built Superhuman into a software app with a waitlist of more than 450,000. Founded in 2014, Superhuman has never formally launched; customers, Gmail and iOS users only so far, who make it off that list must go through a 30-minute live onboarding session for the privilege to pay $30 per month for a service, email, offered by many others for free.
“They have the ambition, as well as the user permission, to become a de facto leader in workplace communication and productivity,” says Vashee. Seeing parallels to how Dropbox spread bottoms-up from individual users into businesses, the IVP investor connected Vohra to some of his former colleagues, too; Dropbox CEO Drew Houston and cofounder Arash Ferdowsi both personally invested, as did president Timothy Young. Young’s hypothesis: email is still where many workers start their day.
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