Super Bowl team stirs controversy among Native Americans

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Some Native Americans are demanding the Kansas City Chiefs change its name and ditch its logo

Rhonda LeValdo will be protesting the Kansas City Chiefs team name and logo at this Sunday's Super Bowl. Rhonda LeValdo is exhausted, but she’s refusing to slow down. For the fourth time in five years, her hometown team and the focus of her decadeslong activism against the use of Native American imagery and references in sports is inso does LeValdo.

“We were like, ‘Wow, you guys put this on the helmets and on the field, but look at your name and what you guys are doing,’” LeValdo said. “We were watching. We were looking to see if she was going to do it. But she never did,” LeValdo said. In 2014, the Chiefs launched the American Indian Community Working Group, which has Native Americans serving as advisers, to educate the team on issues facing the Indigenous population. As a result, Native American representatives have been featured at games, sometimes offering ceremonial blessings.

“A chief was somebody with enormous influence,” said Cleaver, who is Black, making a reference to tribal chiefs in Africa. “As long as the name is not an insult or an invective, then I’m OK with it.” LeValdo is very conscious of who gets to own a narrative. As a University of Kansas journalism student in the early 2000s, she says a professor told her she would be too biased as a Native woman to report on stories about Native people. When she entered the world of video journalism, she was told she “didn’t have the look” to be on camera.

 

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