Dozens of characters from different walks of life complained in a 30-second ad from the famous candy bar about being spied on by gadgets, guys riding scooters and babies being named after produce, among and lots of other of life’s little annoyances, and then joined forces to help calm a world they said was “out of sorts,” a condition that might only be solved by “feeding it.
A dizzying array of big-spending advertisers offered up snacks, streaming video and Charmin, hoping that no matter how polarized Americans have become by the recent swirl of politics they’d all be in a good enough mood to agree they were in need of all the things being pitched on Fox between segments of a big Super Bowl LIV match between the San Francisco 49ers and the Kansas City Chiefs. Ellen DeGeneres and Portia DeRossi pitched Amazon’s Alexa.
To be sure, there were commercials with serious themes, including ads from the political campaigns of Democratic candidate Michael Bloomberg and President Donald Trump, as well as a spot from the National Football League ad about a social-justice initiative.
Procter & Gamble by far pushed the envelope the most, luring both Bud Light’s Bud Knight and Gal Gadot, the star of Warner Brothers’ “Wonder Woman” movies into ads for Tide. In two different spots, the Knight kibbutzed with actor Charlie Day, who was fretting about a stain on his shirt, and in another, Warner got to whet the audience’s appetite for the “Wonder Woman” sequel, with Gadot in full character talking to Day about his soiled garment.
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