Summer Box Office: At $1.75B Not The Lowest On Record As Disney & 20th Rake In Close To $600M With Controversial Day & Date Model

as studios looked to find a financial way during a continued pandemic where kids under 12 aren’t cleared for vaccinations yet. All in, summer 2021 is +893% from the same first weekend in May through Labor Day period last year which posted a notorious low of $176.4M. The last time summer was around this $1.7 billion level was 29 years ago in 1992 when the season grossed $1.73 billion.The good news is that we had a summer, unlike last year when the pandemic forced theaters to remain shuttered.

’Does the hybrid formula work? If you ask Scarlett Johansson, that’s an absolute ‘No’, from a money standpoint. However, it’s important to remember in regards to the downside of the model that it’s not just about money moving forward from a previous ancillary, and a window collapsing. It’s far more severe than that. Piracy, is the absolute killer here.according to piracy and distribution sources with knowledge is officially the most pirated feature of the summer.

IMAX

It's not controversial about the day and date model.....its the best.. hope it continues in some kind of fashion

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