Sugar23 Raises $30M To Expand Into New Biz Platforms; Numerous Hires Made To Handle Growth

They join recent hires that include Head of Production, Ashley Zalta, and Head of Unscripted, Emmy Award-nominated producer David Hillman. Riedler and Sils join Sugar and Zalta as Sugar23 Partners.

“The past several months have allowed for a vibrant internal focus on building out the operational side of our business enabling us to fully support our vision for 2021 and beyond,” said Sugar. “With a robust infrastructure and our stellar team in place, we are cultivating unique opportunities and creating differentiated value. The result is an integrated media platform built around our exceptional capabilities and partnerships.

Riedler, a former exec at Warner Bros and Bain & Co consultant and head of M&A Legal for Credit Suisse, joins Sugar23 with more than 15 years of experience working across media, entertainment and technology. Sils has two decades of corporate law experience. Ledgerwood, a former magazine editor and books columnist, is the editorial director of Sugar23 Books, a publishing imprint at Houghton Mifflin Harcourt .

Shelsea Jacobs spent a decade as a talent agent, most recently at CAA before joining to spearhead Sugar23’s Branded Content division, and helping with packaging.

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