Stuart Ford Says Proliferation Of Streaming Content May Have “Creeping Diluting Effect On Quality” – MIA Market
Indie film stalwart Stuart Ford has warned that the lack of “audience accountability” creators have when making content for streaming platforms may, over time, have a “creeping diluting effect on q…
founder said that he had an “existential fear [that] if our industry becomes overly dominated by [the streaming] model then over a period of time the mindset of the creative community becomes business to business”.He added that the mentality of creatives could shift to “as long as we can sell it [the content] we have done our jobs” rather than “we have to make something so great the audience responds”.
Related StoryWild Bunch, Match Factory & Lucky Red Chiefs Debate Preserving Theatrical Distribution - MIA MarketFord made pains to assure the audience that he is not anti-streaming. In fact, AGC has multiple projects in the works for streaming services.
“I’m not one of those that says everything they [the streamers] do is crap,” he explained. “I have a number of friends who work for the streamers who want the content to be great. It’s not that they’re not focused on quality, it’s that nexus between the actual creators and the audience.” headtopics.com
The executive credited the digital giants with “fuelling much of the growth in production activity”, which has led to a “boom” for producers. He said that U.S. content continues to be the “most popular form of entertainment” being commissioned but noted that “they are also by and large putting tremendous focus on generating local-language product to help fuel subscriptions in strategically important territories”.
“It’s a golden period for local producers,” he added.Addressing the ‘producer for hire’ model – often levelled at the streamers as a negative aspect of their business strategy, with creators benefiting from large initial fees but rarely being able to hold onto IP – Ford said there was nothing wrong with that setup but it depends who, as a producer, you want to be.
“The hamster wheel of making film and TV for the streamers is a lucrative hamster wheel and it’s speeding up,” he commented.However, for AGC the priority is to “build an entity of corporate substance, a balance sheet” and to do that “you need more than revenue generation from fees, you need assets, you need to own at least some portion of what you’re making”.
“The only way to do that in the current landscape is to self-finance or co-finance, or sell rights when you’re far enough down the road with a project that you have leverage,” he continued.One of the greatest challenges in the biz right now, Ford noted, is the lack of availability of talent. headtopics.com
“[Tentpole] movies take actors out of the market for six months at a time, and then in the remainder of their time they want to do a streamer movie or TV [because of the level of pay]. It has squeezed us all,” he said. “I think there’s a consensus that it has never been harder to assemble on screen talent and top end writers and directors.”
Must Read Stories Read more: Deadline Hollywood »
Theatrical movies have been way better than streaming movies this year!
Ford to suspend production on Friday at Mexico plant on materials shortageU.S. automaker Ford Motor Co will temporarily suspend production on Friday at its Hermosillo plant in Mexico's Sonora state due to a shortage of materials, the plant's labor union said on Thursday. Damn, so much for the Maverick and the Baby Bronco . . .
Why Ford Picked Tennessee for Its New Electric-Vehicle PlantThe state is emerging as a leader for auto makers scrambling to develop electric-vehicle and battery production, with the state and the Tennessee Valley Authority offering millions of dollars in incentives. Way behind Nevada and Texas, but sure. Interesting to see what different states are doing. In NY, some of the largest counties are banding together in a purchasing initiative. They are giving away the exact socialistic policies they complain about everyday regarding the Left. Can anyone in politics just be honest and not play up propaganda and stop the misleading lies that divide our Nation? MarshaBlackburn GovBillLee
Stephen King On The Power Of Francis Ford Coppola’s ‘Dementia 13’: The Film That Lit My FuseThe Film That Lit My Fuse is a Deadline video series that aims to provide an antidote to headlines about industry uncertainty by swinging the conversation back to the creative ambitions, formative …
How I Shop: Caroline RickeLet's just say the Y2K-obsessed content creator knows her way around a flea market. 😋💦 Hi 👋 Catch my latest FASHION VIDEO ft my all time fave Jumper LINKED BELOW Please subscribe to my channel and turn on notifications. 🙏 LINK 👇 YouTubeShorts YouTuber fashion Christian Ad trend Trending viral youtubepremium
The ‘Squid Game’ Effect: Non-English Content Is Big MIPCOM TrendThe global success of Netflix's Korean drama 'Squid Game' illustrates the growing strength of non-English-language programming worldwide.
Darren Criss and Wife Mia Swier Expecting Their First Child TogetherThe couple made the exciting announcement on Friday. That's gonna be a beautiful baby. Who the heck are they?!🤣🤣🤣 I thought this guy was gay till this happened