Strength, Fragility, and Beauty in the WNBA

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A new photo project from Nike’s Jordan Brand captures what makes the WNBA players special

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Photo: Jordan Brand / Ming Smith April 22, 2021, was a big day for women’s professional basketball: It marked the 25th anniversary of the WNBA. It’s mind-blowing that it’s only been 25 years. I remember attending Detroit Shock games with my family and friends when I was growing up in Michigan. As a 6-year-old decked out in Detroit Shock swag, I got to meet the players after one game. They autographed my basketball, and I thought it was the coolest thing that had ever happened to me.

“We’ve seen our entire culture shift these past few years and are entering a new era for the game as the WNBA celebrates its 25th anniversary,” says Craig Williams, president of Jordan Brand. “This project is a celebration of the energy and the focus that each woman brings on and off the basketball court.

While capturing these images was different from her usual informal approach to photography, she said her street photography background helped her out. So did the athletes themselves. “There was a real sense of community,” she says. “There wasn’t any type of competition between the women. They worked as a team to help give me a good image. At one point in the beginning of the shoot, I gave them the ball and they all became at ease; it was like their friend, their tool, their love.

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WBBDaily Why are we talking about “fragility and beauty” when we talk about female athletes? I watch women’s basketball to remember that women can be tough and determined to achieve their goals not to learn fashion tips or connect to my vulnerable self.

Ahh my heart melted at this

ofoli_kwei, shot by you?

This is beautiful

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