. The beloved but maligned shoe brand has skyrocketed in both clout and sales over the past 12 months. In fact, in a period where many businesses are struggling, Crocs are flourishing, with share prices at an all time high.
In an era where working from home has become the norm, it’s understandable that the humble Croc has at last had its moment to shine. Professional attire has become a waist up affair thanks to Zoom. The Colorado-based cult label is reaping the rewards of that necessary pivot to remote working, judging by their recent revenue figures for the first quarter of 2021. Crocs are reporting an increase in sales by a massive 64% -- that’s a cool $460.1 million -- year on year, with digital sales up by 75% and direct-to-consumer sales almost doubling, at 93%. The company’s share price, accordingly, is up 16% in value.
The company’s pandemic-era financial success can’t just be attributed to remote work, though. To do so would be to undermine the power of the Croc. The humble footwear has enjoyed a number of incredibly successful collaborations, including musicians such as
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Croc Monsieur approves!
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