rose after the retailers reported quarterly results that benefited from lean inventory and few markdowns.pass on higher costs from shipping and cut back on huge price cuts
Luc Wathieu, a professor of marketing at Georgetown University's McDonough School of Business, said retailers don't need to dangle discounts in the same way this holiday. In fact, he said, retailers would be silly to do so. Fear of not finding a much-wanted item is enough motivation for people to rush to the store or a retailer's website — and to get them to pay more."They tell them 'Look, the toy you want to give your kid may not be there later,'" he said.
"Other countries do not discount like we do," she said. "We've trained American consumers to just wait for everything to be on deal."She said retailers can test and learn how to price appropriately or stand out in other ways. For instance, direct-to-consumer companies, such as luggage company Away and apparel seller Everlane, rarely discount and tout their exclusive products or customer service instead.
Probably need to get this and the new Covid variant spread wider. Kohl’s and shoppers at Kohl’s apparently didn’t get the memo. Kohl’s is crazy today with the line wrapped around the store.
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