Stella McCartney Celebrates 20 Years of Being Fur-Free - PAPER

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Birds of a feather serve no matter the weather.

Suns out, buns out... horns out? For Stella McCartney, paws and beaks have never been more in style.

Set amongst the backdrop of open flower fields and historic cobblestone streets, the whimsical fantasy feels like it's pulled straight from a childhood novel. Pastel puffer coats and bright teal clutches are slung over the arms of animals roaming free in a comical short film narrated by David Williams.

"While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur," McCartney wrote."Whether it is being sold here in the United Kingdom or farmed globally, barbarism knows no borders and this effort is key to my life's mission of bringing a conscience to the fashion industry."

 

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