Staples Center Set to Be Renamed Following New Naming Rights Deal

will become the Crypto.com Arena from Christmas Day, following a naming rights deal struck between cryptocurrency platform Crypto.com and the venue owners AEG.

Through the agreement, effective Dec. 25, the venue will take on its new name and be emblazoned with a new logo and branding assets. The 20,000-seater Staples Center is home to the NBA’sCrypto.com revealed that it will also serve as the official cryptocurrency platform partner of the Lakers and the Kings.

“Known as the Creative Capital of the World, the city of Los Angeles and the people who call it home have always been pioneers, pushing the boundaries and innovating as the undeniable global leaders of culture and entertainment,” said Crypto.com co-founder and CEO, Kris Marszalek. “We’re very excited about partnering with AEG and investing long term in this city, starting with Crypto.

Crypto.com was founded in 2016 and is headquartered in Singapore, with offices in Europe and Asia. The company recently launched a global promo campaign fronted by Matt Damon and has signed brand partnerships with UFC and F1 racing as well as a number of professional sports teams including Paris Saint-Germain, the Philadelphia 76ers and Montreal Canadiens.

'Welcome to the hole punch centre' . Might need to workshop that.

What a shame

I never thought I’d feel nostalgic about corporate branding from an office supply store, but CryptoComArena? Seriously? People are probably going to nickname it, “The Crypt.” Not a great nickname for a sports venue. Now the Clippers new IntuitDome doesn’t sound bad at all.

good thing clippers getting the hell outta there lmao

MAN GET TF OUTTA HERE 😑😑😑😑😑😑 Staples Center will ALWAYS be Staples Center!! FOH !!!!!

Kripke says no.

Still calling it StaplesCenter 🤷🏻‍♂️

So why y’all tried to slide this in like we sleep We see this!! That’s all yallcould come up with!! Just ruining everything 😮‍💨🤬

About time! Crypto is the future. Office supply stores are the past

😂💀

$SHIBA $FLOKI $HWAL $CATGIRLCOIN

how we let fuckin nerds do this

This has to be an early April Fool's situation.

🤮

Lol I hope they got paid up front. And in actual money.

lmao at the .com

Is this a bit?

Crypto night.

Welp guess this will need an update

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