Standard General’s $8.6B Bid Would Strengthen Local Newsrooms In Streaming Age

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The FCC should fast-track the deal’s approval.

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While there are no rules against how many households Big Tech platforms like Netflix can reach, the FCC closely regulates the number of radio and TV stations a given entity can own within a specific area and how many households it reaches, maxing out at 39 percent of US TV households.

Many analysts believe that broadcast TV is a dying business with no future, exacerbated by cord cutting. However, existing networks still have assets and important ties to the communities they serve that streamers lack. If assets can be redeployed and coupled with an effective local news strategy, local broadcasting can thrive; the demand for professional local news has only increased in the era of pandemics, crises, and disasters.

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