has been appointed Southeast Asia CEO for Continental Entertainment, a new Singapore-based film marketing and distribution firm.
Continental also handled the non-theatrical syndication of another Reliance Entertainment film, the 2021 Dhanush-starring Tamil language action thriller film “Jagame Thandhiram.” Sengupta plans for Continental to aggregate and distribute content other than Indian titles. She expects to involve the company in cross-border collaborations within Southeast Asia and worldwide, and eventually in production. At next week’sVarietySengupta is also an ambassador of the Asian Academy Creative Awards, supported by The Infocomm and Media Development Authority Singapore, for the territories of India, Sri Lanka, Bangladesh, and Cambodia.
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