Square BrandVoice: The Art Of Discounting: What Works Now? What Doesn’t?

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The art of discounting: What works now? What doesn’t? Sponsored by Square

“So, it’s a little bit less stable and running deals is a little bit more scary because you don’t know. Nobody is stable like they used to be in my opinion.” Before the pandemic Ozzuna would hold events in the cafe, covering the costs knowing that people would come in and spend. While Tuesdays meant discounts on empanadas, Fridays would see a different promotion entirely.

The cafe has been a longtime dream for Ozzuna who always wanted a place that customers could meet and enjoy a coffee together. He wanted to make sure prices would always be affordable. As a child, he didn’t always have the money for a treat like an alfajor or a truffle. “I try and be affordable, I try and be mindful,” says Ozzuna. “I don’t want people to feel that way even though we live in a different country, a different place and people have more money here than other places.

 

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