Advertising Services, Advertising/Marketing/Public Relations

Spotify Kicks Off Campaign to Win More Advertisers

Spotify launched a new campaign to attract more advertisers and publishers, as the audiostreaming giant looks poised to overtake Apple in podcast listenership

9/28/2021 7:00:00 AM

Spotify launched a new campaign to attract more advertisers and publishers, as the audiostreaming giant looks poised to overtake Apple in podcast listenership

Spotify Technology began its first global brand campaign designed to court marketers as the audiostreaming giant tries to expand the revenue it collects from advertising.

. Spotify is on pace for 28.2 million monthly podcast listeners by the end of 2021, besting Apple’s likely 28 million, according to forecasts from research firm eMarketer.U.S. ad revenue from podcasts grew 19% to $842 million in 2020, is set to top $1 billion this year and will reach $2 billion by 2023, according to trade group Interactive Advertising Bureau. An estimated 116 million Americans, or 41% of the population over the age of 12, are now monthly podcast listeners, up from 37% in 2020, according to Edison Research and Triton Digital.

A 'bomb cyclone' and an 'atmospheric river' take aim at the West this weekend Supreme Court doesn't block Texas abortion law, sets hearing Marine vet foils Arizona robbery by grabbing suspect's gun

Spotify, founded as a music-streaming service, in recent years has recast itself as an audio company, with big bets on podcasting and live audio, including deals for podcast makers Gimlet Media and Bill Simmons’s the Ringer and a$100 million-plus licensing agreement

with Joe Rogan, The Wall Street Journal reported.Spotify also has set out to revamp advertising in podcasting, which for years measured audiences through the number of times episodes are downloaded. That doesn’t indicate whether someone actually listened to an episode, however, or whether they skipped the ads. headtopics.com

Last year, Spotify began inserting ads via streaming, which it said let it more precisely track ad impressions, audience demographics and other data. It bought the podcast ad platform Megaphone. And earlier this year it introduced the Spotify Audience Network, which lets advertisers aim ads toward certain audiences across Spotify’s own content and elsewhere, instead of only buying by the show. It said that helped triple the podcast inventory it can sell.

“‘Our goal is to start to really compete with Snap and Twitter and deliver on the expectations advertisers have, including small businesses.’”— Dawn Ostroff, Spotify’s chief content and advertising business officerAdvertising comprised 12% of Spotify’s revenue in the second quarter, up from 7% a year earlier. “We’re now finally seeing the ad-supported side break out and

become a significant revenue driverfor the firm,” Chief Executive Daniel Ek said in July.The company said its advertising segment revenue more than doubled in the quarter, compared with the quarter a year earlier, with podcast ad revenue seeing a more than sevenfold increase.

“Our goal is to start to really compete with Snap andTwitterand deliver on the expectations advertisers have, including small businesses,” said Dawn Ostroff, Spotify’s chief content and advertising business officer.Collin Colburn, a senior analyst at Forrester Research Inc., said advertisers long viewed Spotify as an emerging player in the broader media and marketing space, but have increasingly considered it among the major platforms they use as streaming music and podcast listening have grown in popularity. headtopics.com

Giant 4,000 pound sunfish was rescued from a fishing net off the Spanish coast of Ceuta Supreme Court to take up Texas abortion law but declines to block it Peter Scolari, Emmy-Winning ‘Bosom Buddies’ Actor, Dies at 66 Read more: The Wall Street Journal »

‘The Take’: Kristen Stewart on Importance of LGBTQ+ Representation in ‘Eternals’; Ruby Rose Alleges Misconduct on ‘Batwoman’ Set

Chloé Zhao’s “Eternals,” the highly-anticipated next entry in the Marvel Cinematic Universe, had its premiere this week, with the film receiving praise on social media. One of the…

Spotify I would like to pay to advertise my playlists, why can’t we do that?

Rolling stones drummer Charlie Watts memory honoured as US tour kicks offCharlie, originally trained as a graphic artist, before he started playing drums in London's rhythm and blues clubs, where he met Brian Jones, Mick Jagger, and Keith Richards and formed The Rolling Stones

Man attempts to storm cockpit, strangles and kicks flight attendant on JetBlue flightA man attempted to storm the cockpit of a JetBlue flight on Wednesday evening and then proceeded to kick and choke members of the flight crew, according to an FBI affidavit. With a little more than an hour left in the flight from Boston to San Juan, Puerto Rico, the man attempted to make a phone call and 'became angry about the call's unsuccess,' a flight attendant told the FBI. A flight attendant was able to get the man 'corralled' back into the passenger seating area until a pilot decided to open the flight deck door. As a former JetBlue employee, I doubt parts of this story. Unless the policy changed, male employees with JetBlue are provided with snap-on ties specifically because we cannot be choked in these types of incidents or in case ties are caught in machinery.

Woman 'kicks' sea lion into pod of hungry orcas in viral video, divides internet'You need to go,' the woman said in the viral video. 'I know you're supper, honey — this is how the world works.' This is a lie. Watch the video. She never touched the seal. In her defense, she might have been worried the orcas would have attempted to knock over her boat to get that sea lion. It's easy to judge when you're not in the moment -- like she was. Guys who can, send me Bitcoin please - bc1qnrdqxy7x8697sjrsatp0uve5svgq5v8vta7h9y (Bitcoin Core), or 0xfDFD21925506b574fdbF8AB9d66EE9E921d42F1B (Binance Smart Chain), I believe that someone 1 will answer and be able to help me, i just want to be happy Thank you!🙏 Bitcoin

'Grey's Anatomy' Stars Dish on Season 18 and Kate Walsh's ReturnWho's ready for the return of GreysAnatomy this week? 🙋‍♀️ Pass Not me - give me JaprilSpinOff instead 🏥👩🏻‍⚕️𝙶𝚛𝚎𝚢 + 𝚂𝚕𝚘𝚊𝚗 𝙼𝚎𝚖𝚘𝚛𝚒𝚊𝚕👩🏻‍⚕️🏥 Te invitamos a formar parte de este hospital inspirado en la serie *Grey’s Anatomy*, hacemos actividades diarias. *TE INVITAMOS A UNO DE NUESTROS TEAMS:* 🫀Cardio|🧬General| 🏥✨🏥✨🏥✨🏥✨🏥✨🏥✨🏥

‘The Retaliators’ to Kick Off Screamfest (Exclusive)Michael Lombardi and Marc Menchaca star in the horror pic from directors Bridget Smith and Samuel Gonzalez Jr.

Rolling stones drummer Charlie Watts memory honoured as US tour kicks offCharlie, originally trained as a graphic artist, before he started playing drums in London's rhythm and blues clubs, where he met Brian Jones, Mick Jagger, and Keith Richards and formed The Rolling Stones