. Spotify is on pace for 28.2 million monthly podcast listeners by the end of 2021, besting Apple’s likely 28 million, according to forecasts from research firm eMarketer.
Spotify, founded as a music-streaming service, in recent years has recast itself as an audio company, with big bets on podcasting and live audio, including deals for podcast makers Gimlet Media and Bill Simmons’s the Ringer and aSpotify also has set out to revamp advertising in podcasting, which for years measured audiences through the number of times episodes are downloaded. That doesn’t indicate whether someone actually listened to an episode, however, or whether they skipped the ads.
Spotify I would like to pay to advertise my playlists, why can’t we do that?
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