Spotify just announced a slew of new podcasts and a higher-quality streaming subscription for audiophiles.
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with notable figures like Joe Rogan and Michelle Obama.Now, Spotify is looking to accelerate its podcast growth even more through a list of newly announced partnerships that span a variety of genres, from narrated superhero tales to stories that amplify Muslim voices.
Last year,Spotify announceda multi-year partnership with Warner Bros and DC to bring beloved comic book characters like Superman, Harley Quinn, and Cat Woman into the podcasting universe. The partnership's first project,"Batman Unburied," will be released later this year, Spotify said
Spotify is also now working with AGBO, an entertainment production company founded by Anthony and Joe Russo, the brothers behind hits like"Avengers: End Game" and"Captain America: Civil War." Now, they'll be bringing their ideas from the big screen to Spotify's podcasts through several years and series. headtopics.com
Ava DuVernay.Spotify's new podcasting partnerships also accommodate non-fiction fans.Former President Barack Obama and former first lady Michelle Obama may be busy withtheir Higher Ground Productions partnership with Netflix, but that's not stopping the couple and their production company from launching the second season of the podcast"Tell Them, I Am."
The podcast, hosted by Misha Euceph, a Pakistani-American, amplifies Muslim voices across all fields, from activists to athletes. The new season will debut the first day of Ramadan.Higher Ground and Spotify will also be releasing an eight-part series with Barack Obama and Bruce Springsteen. The podcast will focus on their discussions about overarching life topics like personal relationships and the country.
Spotify's Gimlet has also partnered with filmmaker Ava DuVernay to create a suite of both scripted and unscripted podcasts throughDuVernay's multiplatform group focusing on social causes, Array.The first series — based on Array's Law Enforcement Accountability Project — will take a look at cases of police brutality against Black people in the United States,
DuVernay saidat the event. The podcast will discuss a new case every week by taking a deep dive into the"lack of repercussions and accountability" among police officers.In other podcasting news, Spotify has also announced the renewal of its"Motherhacker" series. Furthermore, the platform will be globally expanding its podcasts from The Ringer, and will be bringing its Sound Up initiative supporting small podcast creators to 14 countries, up from six. headtopics.com
Updates for creatorsA graphic showcasing Spotify's audience network.SpotifySpotify also announced several new initiatives aimed at creators of both podcasts and music. Spotify and Anchor, a podcast management system, have partnered with Wordpress to turn written posts into Spotify podcasts. The streaming platform will also allow some of its podcast creators to integrate features like videos, polls, and question-and-answer forums.Read more: Business Insider »
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