It may help the company attract more paying subscribers and boost engagement. The move shows Spotify continues to embrace video on top of its audio offering.
Spotify is pitching its video podcasts feature as a way for creators to increase their revenue, audience and engagement. Podcasters can choose to useThe company began testing video podcasts last summer with a handful of talent. The new tool will be available through Anchor, the podcast platform SpotifySpotify has worked to strengthen its advertising business and attract new Premium subscribers by bringing popular podcasts to the app.
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