During Super Bowl LVIII, a new nonprofit group called Come Near released two ads with the tagline “He Gets Us” to promote the Christian faith in a way that it believes is relatable, non-offensive and nonpartisan. The “He” is Jesus, who is portrayed in the ads as an avatar for peace, connection and acceptance. One of the commercials depicts scenes of people washing others’ feet as an act of compassion and service. It ends with these words on the screen: “Jesus didn’t teach hate, he washed feet.
And because they touch dirty things and are susceptible to small cuts, bruises and abrasions, the feet have to be taken care of. As Jesus and his disciples did it, washing the feet wasn’t an act of sentimentality or performance. It was more maintenance and resource management than symbolic ritual. Washing feet was about the care of real and tangible resources. The service of washing feet imagines how we fold our neighbors into care by providing maintenance and stewardship of what is before us.
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