I can only imagine how difficult it is to make noise in a store as big as Ulta when you’re a newbie brand trying to climb the ranks and get actual face time with customers. Thankfully, someone at Ulta recognized the struggle too because now we have Sparked at Ulta Beauty, a curated hub that will be routinely refreshed to showcase emerging names with products you wouldn’t otherwise know about.
The Sparked at Ulta Beauty hub is always available on Ulta’s website and can be viewed in select physical stores. The first wave of featured brands is a nice hodge-podge of product ranges that touch almost every part of the typical routine: fragrance, makeup, and wellness. The one I’m most familiar with is Love Wellness, created by Laguna Beach and The Hills alum Lo Bosworth, who parlayed her reality TV stardom into a line of health and self-care-conscious supplements.
View this post on Instagram TGIF & thank goodness for these three helping us get through the week! 🙌🏾Which one is your fav? Tell us in the comments below and tag a friend who needs it too! I got the chance to quickly pow-wow with the other Sparked at Ulta founders—most of which are women, BTW—and in addition to getting their fave picks, they also shared advice for other up-and-coming entrepreneurs.
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