South Korea's self-driving upstarts take on tech giants

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South Korean engineers come together to take on the multi-billion-dollar giants of Uber, Tesla, and Alphabet with self-driving car of their own

A photo taken on May 28, 2020 shows a safety driver sitting behind the wheel of a Rideflux 'self-driving' car in Jeju.

Their modified Hyundai Ioniq, festooned with cameras and proximity sensors, is the first autonomous vehicle to go into regular service on public roads in the country. With AFP on board, an irritated taxi driver following behind honked as the all-electric vehicle kept to the speed limit, changed lanes and had the vision to accelerate and overtake another car to ensure it had sufficient space to make a right turn.

But Park, 35, is looking to accelerate, with plans to offer ride-hailing services using three autonomous cars operating on 400 kilometres of Jeju's major roads by the end of the year – albeit still with a safety driver. RideFlux investor SoCar, an app-based car rental firm in one of the few countries where Uber has had to give up offering ride-sharing owing to legal restrictions, believes automated driving will be "at the centre of our future business".But the newcomers have a mountain to climb.

Technology has been a key element of the South's progress to become the world's 12th-largest economy, with Samsung Electronics rising to become the world's biggest smartphone and chip maker, and the government in Seoul is looking to encourage autonomous vehicles as a new driver for growth.

 

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