SoundCloud's founders have launched an e-bike subscription service called 'Dance'

For €59 a month, Dance subscribers get an "urban" e-bike that can reach speeds of 15mph and free repairs.Dance cofounders : Christian Springub, Eric Quidenus-Wahlforss, and Alexander Ljung.The founders of music streaming service SoundCloud, Eric Quidenus-Wahlforss and Alexander Ljung, have launched a new electric bike subscription start-up called "Dance" with their friend Christian Springub.

Instead of selling e-bikes outright like Belgian firm Cowboy and Dutch firm VanMoof, Dance wants to create a community of subscribers around the world. With e-bikes often selling for well over $2000, the SoundCloud founders believe that people will be more inclined to pay a monthly subscription fee via an app than to buy an e-bike outright.59 a month, Dance customers get an "urban" e-bike that can reach speeds of 15mph and free repairs.

"Buying and owning an e-bike is a hassle," he said. "That is why we set out to create a frictionless e-bike subscription service with no upfront costs and all-inclusive services. Dance is the perfect solution for those who are looking for a healthy, environmentally friendly, time-saving and joyful form of mobility."

Ljung, who is Dance's chairman, pointed out that music was one of the first industries to witness a shift from ownership to subscription. "At SoundCloud we helped usher in this transformation and established the world's largest and most passionate music community," he said. "Now we want to transfer this experience to the mobility space and start a movement that will ultimately make our cities more livable.

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