Sorry, Dallas, Cocktails Have Entered the $20 Era

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You'll be shaken, not stirred, when you see your bar tab.

You'll be shaken, not stirred, when you see your bar tab.The Beets Me at Bar Colette is made with tarragon vodka and golden beet extract and is served in custom-made glasswareWe studied the contents of a handmade cocktail glass: a translucent mixture poured delicately over two ice cubes and garnished with a single violet flower. We held it up to the light.fork over three hours of minimum-wage labor for ...

We get it. We’re not here to point fingers at Bar Colette, but ultimately this was the swizzle stick that broke the camel's back.Catbird’s nitro espresso martini has set us back $21 on previous nights out. Our dirty martini atStill, visit any of Dallas’ sports bars or patios, and a measly tequila soda is $15. Ouch. But even if the cocktail sits at that more"reasonable" price, once you figure in tax and tip, your total for the drink alone is nearly $20.

"Everyone is looking for an experience in a glass," Hendricks says."They want something new, a cocktail that will create a new memory, a 'wow' moment, and all within an acceptable timetable. The cost allows the bar to hire personnel who are skilled, can create strategy, research to acquire knowledge and produce a cocktail that weaves a cohesive brand story aligned with the food and restaurant brand.

"Our glasses are made by small artisans from around the world — in Murano, Italy, in Milan, in Japan," Cohanim adds."Some of it is custom pieces we designed ourselves."

 

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