Sony sees software subscription as future for data-analyzing image sensors

TOKYO - Sony Corp’s image sensor business aims to replicate PlayStation’s success to address its reliance on a handful of manufacturers in the fickle smartphone market: It plans to sell software by subscription for data-analyzing sensors in situ.

The effort chimes with Sony’s pursuit of recurring revenue after years of loss in the volatile consumer electronics sector. Success, analysts said, could serve as a rejoinder to activist investor Daniel Loeb’s calls for the business to be spun off. Sony has developed what it calls the world’s first image sensor with integrated AI processor. The sensor can be installed in security cameras where it can single out factory workers not wearing helmets, for instance, or be mounted in vehicles to monitor driver drowsiness. Importantly, the software can be modified or replaced wirelessly without disturbing the camera.

Still, said Somemiya, a software-centred approach will require a change of mindset at a division accustomed to abiding by specifications of smartphone makers - just five of whom account for the bulk of its revenue. “CEO Yoshida’s message suggests Sony will focus on profit growth with diversified businesses,” said analyst Junya Ayada at JPMorgan Securities.

In che senso? Immagini di chi?

Interesting

Wow! But What is the way?!

Regulate Tech Companies.

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