Sony Inks Beatles Merch Deal, But Original Memorabilia Goes For Big Bucks

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Sony inked a deal yesterday as the exclusive distributor of Beatles merchandise in North America—but original memorabilia goes for big bucks by lisettevoytko

This item is a live eBay auction, and the seller says it comes with a letter of authenticity from one of Britain’s foremost Beatles memorabilia experts.Recorded for Decca Records, which rejected the Beatles in favor of another band called Brian Poole and the Tremeloes⁠—because it would have been more expensive to transport the Beatles all the way from Liverpool to London and a record exec reportedly said at the time that guitar bands were out of fashion.

Before they broke up in 1970, the band earned an Academy Award and seven Grammys , and their recordings have been certified platinum many times over, among other accolades. But a merch deal with Sony is a sign of the times: The advent of streaming has cut into traditional record sales, according to the, leaving musicians to tour and sell collectibles to generate revenue.

 

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