A smooth disco groove with a light modern edge, “Get Lucky” transfixed critics and Top 40 listeners alike with its dreamy, retro-meets-futurism magic and a perfectly ambiguous message: “We’ve come too far to give up who we are.” It was also a pop culture moment, thanks in part to its groundbreaking, mysterious global marketing campaign.
But months of careful planning, shrouded in secrecy, went into making the song a hit. It began with a simple Facebook post of the duo’s trademark robot helmets -- an image that was later replicated, with no explanation, on billboards across the country. “At the time, that wasn't being done -- music wasn't marketed like a brand item necessity,” Greer says. “But it created this conversation without saying anything.
This was all well before artists started wiping social media pages to signal impending news, leaving Easter egg clues for fans to decipher and dropping surprise releases left and right. As Daft Punk was carrying their album in a locked titanium suitcase and making everyone who knew of its existence sign a non-disclosure agreement, the rest of the industry was just catching onto the idea that giving the world a mystery to solve could help sell songs.
Pharrell I will forever love this song
Pharrell [YB]The 10th album has been released. Listen to their fantastic and dreamy music. Album title -TWILIGHT STATE. instagram Full vid on youtube
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