Sofia Vergara: The Businesswoman Behind a Beloved Sitcom Star

click hereIn 1994, when Sofia Vergara was 22, she landed a major hosting gig with Univision. The show catapulted her to prominence in Miami, but she couldn’t find an agent.

Vergara has used her platform on broadcast television to engage with fans, who are loyal consumers of her products, including her latest venture, a size-inclusive denim collection at Walmart. That follows a four-year Kmart deal that she ended in 2015. “I needed independence,” she says. “I don’t believe that money is 100% what is going to give you happiness, but I think it takes away a lot of the pressure and stress where you can focus on other things. When you’re worried about how you’re going to pay the rent, I don’t think that you can be worry-free, and I always wanted that for myself.”

But with so many small businesses collapsing during the coronavirus crisis, Vergara knew she had to do something for those who had lost their livelihood. And so, she teamed up with the micro-lending platform, Kiva. With an initial goal of raising $50 million in loans, Vergara’s partnership helped the company raise more than $150 million, to date.

“Eh no,” she says of being judged for her thick accent. “Mostly because I knew my limitations and I wouldn’t go to a casting for a NASA scientist, for example,” she says, laughing. “I was not trying to get cast for ‘Schindler’s List.’ I knew what I was going for — where they needed someone like me.” “I always laughed about it because if Gloria was stereotypical, then that’s just what I am,” Vergara says. “I created Gloria as a mixture of my mom and my aunt and the women that I grew up with in Colombia — they were loud, they were super intense, they were super colorful, super crazy, minding everybody’s business, super passionate and loving.”

my queen

Yo amé a Gloria. A todos. De mis series favoritas. 🧡

LATAM NEEDS HELP. ❗ LATAM IS SUFFERING.❗ LATAM IS DYING.❗ LATAM IS BEING MASSACRED.❗ LATAMLIVESMATTER ❗

I am binge watching this show and am on season 4 HIL.DAMN.LARIOUS...I am literally screaming during each episode.

Wow 🤩

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