The new rules have made it difficult to test and measure advertising campaigns, so advertisers have scaled back on spending, according to Snap.
“While we anticipated some degree of business disruption, the new Apple-provided measurement solution did not scale as we had expected, making it more difficult for our ad partners to measure and manage their ad campaigns for iOS,” Snap said.To resolve the problem, Snap said it is developing additional first-party tools to help its ad partners achieve their goals.
“This in turn reduces their short-term appetite to generate additional customer demand through advertising at a time when their businesses are already supply-constrained,” Snap said. During the quarter, Snap said Spotlight, a video-sharing tool it introduced last year to appeal to content creators, received twice as many submissions compared with the second quarter.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SNAP Stock Price | Snap Inc. Stock Quote (U.S.: NYSE) | MarketWatchSNAP | Complete Snap Inc. stock news by MarketWatch. View real-time stock prices and stock quotes for a full financial overview. Buy the dip
Source: MarketWatch - 🏆 3. / 97 Read more »
Snap CEO Evan Spiegel Says Regulation Alone Won’t Fix Social MediaSnap Chief Executive Evan Spiegel says government regulation isn’t a substitute for companies working to promote the well-being of their users For all those who are new to this working from home Bitcoin trading options Here's a little tip: Get a trusted Bitcoin expert and stick to him Bowser_51 Invest and play at similar times each day. Because : In times of chaos, your investment is your anchor to success
Source: WSJ - 🏆 98. / 63 Read more »
‘The Marvels’ Director Nia DaCosta on Why Thanos’ Snap Was “All” Captain America’s FaultTheMarvels director Nia DaCosta says only one person is to blame for The Snap in Avengers: Infinity War - CaptainAmerica. 'He should have just sacrificed Vision,” she says, “He chose one robot’s life...over literally the entire universe” Even with thanos having the time stone,misguided blame here anyone who has seen Blade Runner knows robots people We don’t trade lives
Source: THR - 🏆 411. / 53 Read more »
Maura Higgins hints at Giovanni reunion after snap of two champagne glassesMaura Higgins shared an image of a bottle of champagne and two champagne glasses as she checked in to her glamorous central London hotel on Wednesday
Source: Mirror Celeb - 🏆 476. / 51 Read more »
YouTube, TikTok And Snap Will Have To Testify Before Congress Over Kids SafetyLawmakers are considering new regulations on Big Tech after a Facebook whistle-blower leaked documents that show the platform's affects on its youngest users.
Source: Forbes - 🏆 394. / 53 Read more »
Zoe Ball shares epic Smash Hits throwback with Louise Redknapp and Ant McPartlinZoe Ball delighted fans and celebrity pals on Wednesday morning by sharing a major 'blast from the past' featuring Louise Redknapp, Ant McPartlin, Mel B and more
Source: Mirror Celeb - 🏆 476. / 51 Read more »