October 22, 2021 - 16:02 BST Arianna Chatzidakis TikTok fans have been going wild for Skin Proud’s cool new cryotherapy product – and we can see why. The brand’s affordable £16.95 ‘Frozen Over’ gel-to-ice moisturiser has become a cult skincare hero, thanks to its cooling and hydrating effects on the skin.
MORE: This cult British beauty brand just landed stateside - and these 7 products live up to the hype
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