Sincerity Is at the Heart of Manolo Blahnik's Success

With the help of Kristina running the business end, the task of making people smile still falls exclusively to Mr. Blahnik and his design team, one he is happy to lead for as long as he still feels passionate about it.

"Keeping my vision is very important for me in the future: Keeping what I do the same way, but, of course, changing, because that's in the nature of fashion, change. But I want to change only where I want to change," he says. "My future is thinking about today. This is what I think about all the time. If I could keep my vision intact in the future and able to create, that would be a wonderful future for me.

Manolo Blahnik has carved out one of the most valuable attributes any fashion label could hope to possess: a set of easily-identifiable brand codes. No matter how trends change when it comes to heel heights, or toe shape, or embellishment, his shoes are always classic at the core. Mr. Blahnik likes lightness, which is why he has skipped out on the sneaker trend that has overtaken the industry in the past few years and will be sitting out the latest return of the platform .

"I think I have longevity because my shoes don't have time, really; it's pretentious of me to think about that," he says. "But I see women coming along with shoes that I remember doing in the beginning of the '80s; I say, 'My God, do you still have that? How wonderful they look.' I think it's very nice that you [still have them], and I haven't seen it for years. Things like that are fun.

"Whoever has a Manolo has a story," she explains. "They will look at that shoe and they will go, 'That happened then, then, then, and then, or these I went dancing in and so, and so.' There's always something that a Manolo shoe has to tell. Our stories aren't justThe newest Manolo Blahnik collection is centered around that circular joy. Celebrating the 50th anniversary, the brand released a limited capsule of special and classic styles in gold .

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