Simone Biles and SK-II Join Forces to Take the Competition Out of Beauty
SK-II's #NoCompetition campaign features Simone Biles, Liu Xiang, Ishikawa Kasumi, and more.
When it comes to professional sports, competition is an essential part of the game. Without competition, Simone Biles wouldn't be one of the best gymnasts ever, with five Olympic gold medals under her belt. But when the chalk settles, the lights dim, and she's off the floor, the last thing Biles wants to compete against are unrealistic beauty standards perpetuated by the media and beauty industry—a competition that's hard to escape when you're always in the spotlight. Refusing to be defined by society's idea of what"beautiful" looks like, Biles and a slew of other athletes are banding together with Japanese beauty brand SK-II to break the industry's competitive threat with a new campaign:
Joining Biles and SK-II are Chinese Olympic medalist Liu Xiang, Japanese table tennis player and two-time Olympic medalist Ishikawa Kasumi, badminton duo Ayaka Takahashi and Misaki Matsutomo, pro surfer Mahina Maeda, and Japanese volleyball team Hinotori Nippon.
Read more: ELLE Magazine (US)
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