Shiseido @ 150: The Trailblazer

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.SHISEIDO_corp, the oldest continuously operating cosmetics company is also one of beauty's most modern.

has been a trailblazer, fusing the best of East and West. Arinobu Fukuhara founded the company in 1872 at age 24, with the goal of creating a modern, Western-style pharmacy in Tokyo.

His son, Shinzo, continued the tradition, studying pharmacology at Columbia University in 1908, while continuing his passion for photography and traveling widely in the U.S. and Europe.Cosmetics Division, inspired by the manufacturers he studied while in New York and the painters he met in Paris. The melding of art and science continues to inform every aspect of the company today, the oldest continuously operating cosmetics firm in the world.

 

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