, it could have been just another run-of-the-mill celebrity weed brand, leveraging the likeness of a high-profile pot smoker to sell a small assortment of goods — a few that contain THC and a few that don’t.
A year later, though, Houseplant seems to be the little side hustle that could, blossoming from three strains of weed and three home-goods offerings into a full-blown lifestyle juggernaut that includes 14 strains and enough well-designed non-weed goods to stylishly furnish a small home.
In advance of its official unveiling last month, Goldberg and Rogen gave me a tour of the space and then sat down to talk about cannabis and creativity, their brand’s first year in the U.S. and what lessons they’ve learned along the way. Highlights from that conversation appear below, and the full“We have new tins on the way that are a little easier to open,” Rogen says as he popped the top off a metal canister during our conversation.
The Seth Rogen-designed ashtray set includes a bud vase, left, a deep, cup-like ashtray and a saucer, right foreground. Goldberg and Rogen think it’s one of the offerings that defines the Houseplant brand.Goldberg and Rogen singled out the Rogen-designed ceramic three-piece ashtray set that includes a deep, cup-like ashtray with a lip for resting a joint, a saucer and a bud vase. “This design of an ashtray is already weirdly linked to me and our company,” Rogen says.
“You put your weed in it!”
I'd like to be invited
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