’s digital edition has been hailed as a success by organizers with 1,500 participants registered from 40 countries and the equivalent of 106 days of screenings. However, challenges securing some key titles for the platform point to enduring challenges for online fests in the months ahead.
Laurence Herszberg, founder and head of Series Mania, acknowledges that these were hurdles for the event. “Series Mania was the first festival to go digital and did so right when coronavirus was starting to spread globally, many people were not fully ready to engage in business conversations and dealmaking, while others thought of other festival opportunities and kept back their series,” explains Herszberg.
“We made this decision based on the assumption that festivals scheduled later this year would be maintained, but as it turns out, all festivals might get scrapped at this point,” says the producer. “This global crisis prompted us to adapt our digital strategy urgently and the result was very positive,” says Herszberg, referring to “high participation from professionals around the world, the creativity of project pitches and the high viewing numbers.”
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