Knowing this to be the case, Williams decided to take action. As a brand ambassador for Secret Deodorant, she partnered with the brand on its, which is dedicated to raising awareness around the disparities and inequities that keep girls from athletic pursuits.
“[The campaign is] focused on improving the statistic of young girls dropping out of sports at two times the rate of young boys—and that’s mostly due to underfunding and underrepresentation,” Williams tells SELF. “This campaign is really empowering young girl athletes to keep going in the sport that they love by encouraging everyone in their lives to ‘just watch them’ and see how that little help can go so far.
“One reason I’m excited about this campaign is that it’s not just about me; it’s really about supporting young girls in women’s sports,” Williams says. “I really am passionate about this, and I feel like the more people know about what they can do to help our young ladies be amazing, the more awesome it will be.”
Williams, who is also a mom to three-year-old daughter Alexis Olympia, says the Just #WatchMe campaign has far-reaching potential beyond the sports sphere.“You have all these expectations, and you never for a minute think that sport can do so much for you and bring so much light to you outside of the sport,” she says. “It’s really this kind of ‘aha moment.
As Williams explains, sport has helped bring her greater clarity throughout her life, whether on the court or off. She sat down with SELF to talk about some of the greater understandings about herself she’s uncovered, spurred along in part by her passion for helping young girls reach their own full potential, too.
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