Business, Sephora İs Opening More Stores As İt Moves Beyond The Mall - Cnn

Business, Sephora İs Opening More Stores As İt Moves Beyond The Mall - Cnn

Sephora is opening more stores as it moves beyond the mall

Makeup sales have been walloped by the pandemic. But that's not stopping Sephora from adding more stores as it pushes ahead to attract shoppers outside of struggling malls.

2/26/2021 3:36:00 AM

Sephora said it is adding more than 60 freestanding stores this year, and 85% of them won't be in malls. The new stores come on top of its previously announced 200 Sephora 'mini shops' inside of Kohl's stores, the company said.

Makeup sales have been walloped by the pandemic. But that's not stopping Sephora from adding more stores as it pushes ahead to attract shoppers outside of struggling malls.

Read more: CNN »

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Bring back foundation testers. How the hell are we supposed to know our shade if we can’t test it?! Interessante 💭 Good. Use exsisting structures and change the game. Bring back the out door mini mall.