Hazy Mills about a year ago launched the division, which has produced an award-winning spot for Orbitz as well as campaigns for TNT and TBS, among others. Michael Grant Terry, who has worked with Test Pattern on multiple projects, has been tapped to head Hazy Mills’ branded content division.
Operating together as a full-service branded content initiative, Hazy Mills and Test Pattern Media’s combined clients include Lucasfilm, Amazon, Showtime, Starbucks, Orbitz, Capital One, TNT, TBS, Lincoln, P&G and Google.“In the new world of branded content, we believe we can engage savvy audiences in a way where they forget they’re being sold to,” said Hayes.
Added Milliner, “There’s a continuing trend for production and development companies to service brands directly – with the vast relationships we’ve garnished within the television field, Hazy Mills and Test Pattern can integrate our relationships to bring new and exciting types of content directly to brands and agencies alike, from start to finish.”Hot in Cleveland,
starring Betty White, Valerie Bertinelli, Wendie Malick and Jane Leeves, launched original programming for TV Land and ran for six seasons. Its spinoff,In network television, HMP produced six seasons of the hit supernatural drama
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