Scott Rudin Slashes Ticket Prices to Hit Broadway Productions Due to Coronavirus

, which has been pulling capacity crowds. Also covered are two plays currently in previews and off to a strong start at the box office:, starring Laurie Metcalf and Rupert Everett; and the epic saga of the immigrant brothers who became a capitalist institution,Standard top prices for those shows are around $200, which is the norm for Broadway, with premium tickets going for considerably higher.

While Broadway grosses for the week ending Sunday remained steady, even showing a very slight increase from the same period last year, industry insiders have been quietly bracing for a significant impact as group bookings are canceled, along with a high volume of tickets purchased by international tourists, traditionally the bread and butter of Broadway.

The Broadway League, the trade organization that represents theater producers and owners, so far has stuck to boilerplate policy announcements in response to the coronavirus scare, indicating increased attention to the cleaning and disinfecting of all public and backstage areas, in line with the standards set by public health authorities. Alcohol-based hand sanitizer dispensers have been installed in the lobbies of all theaters.

They should slash the show, not the prices.

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