The flagship in Xintiandi is two floors and 289 square meters, located in a building built in the local and traditional Shikumen style of architecture. Scotch & Soda’s store boasts the brand’s “Free Spirit” design that blends warm colors with sleek design details.A spiral staircase links the two floors and a hanging neon light installation spells out the phrase: “The free spirit of Amsterdam,” which is visible through the floor-to-ceiling window.
The facade of the store sports the brand’s newly updated ampersand logo of a thread attached to the eye of a needle. Frederick Lukoff, chief executive officer of Scotch & Soda, said: “Our new Shanghai flagship store marks an important step in our expansion and growth strategy in China. We look forward to bringing more brick-and-mortar locations in key cities this year and provide a multichannel experience to customers in this promising new market for the brand.
Scotch & Soda is carried in more than 70 countries and it operates 247 freestanding stores in Europe, North America, Asia, the Middle East, Africa and Australia.
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