Scotch & Soda Opening Flagship in Shanghai

The brand entered the country last fall with a digital storefront on Tmall.

Scotch & Soda

1/27/2022 4:30:00 PM

The brand entered the country last fall with a digital storefront on Tmall.

The brand entered the country last fall with a digital storefront on Tmall.

The flagship in Xintiandi is two floors and 289 square meters, located in a building built in the local and traditional Shikumen style of architecture. Scotch & Soda’s store boasts the brand’s “Free Spirit” design that blends warm colors with sleek design details.

The store is part of the brand’s expansion in China.LOOKA spiral staircase links the two floors and a hanging neon light installation spells out the phrase: “The free spirit of Amsterdam,” which is visible through the floor-to-ceiling window. There are yellow sofas in the lounge areas, as well as custom brass fixtures, LED lighting, FSC wood herringbone flooring and hangers made from recycled materials.

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Backstage at Alexandre Vauthier Couture Spring 2022 The flagship in Xintiandi is two floors and 289 square meters, located in a building built in the local and traditional Shikumen style of architecture. Scotch & Soda’s store boasts the brand’s “Free Spirit” design that blends warm colors with sleek design details. The store is part of the brand’s expansion in China. LOOK A spiral staircase links the two floors and a hanging neon light installation spells out the phrase: “The free spirit of Amsterdam,” which is visible through the floor-to-ceiling window. There are yellow sofas in the lounge areas, as well as custom brass fixtures, LED lighting, FSC wood herringbone flooring and hangers made from recycled materials. The facade of the store sports the brand’s newly updated ampersand logo of a thread attached to the eye of a needle. Frederick Lukoff, chief executive officer of Scotch & Soda, said: “Our new Shanghai flagship store marks an important step in our expansion and growth strategy in China. We look forward to bringing more brick-and-mortar locations in key cities this year and provide a multichannel experience to customers in this promising new market for the brand.” The store is two levels. LOOK The goal, according to the company, is to continue adding stores in targeted locations in most of China’s tier-one cities, including Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Hangzhou and Wuhan over the next couple of years. Scotch & Soda is carried in more than 70 countries and it operates 247 freestanding stores in Europe, North America, Asia, the Middle East, Africa and Australia. Tags