School Shooting Survivors Aren't Happy About This Clothing Brand's Hole-Ridden Sweatshirts

. The spring/summer 2020 presentation featured sweatshirts emblazoned with the names of schools — Sandy Hook, Virginia Tech, Marjorie Stoneman Douglas, and Columbine — where perpetrators have targeted students and teachers in mass shootings. Along with the names of the schools, the sweatshirts were strategically distressed with rips that seemed to approximate mock bullet holes.to Instagram, where he touched on the collection’s intentions:"Sometimes life can be painfully ironic.

While some social media users applauded the designs for “creating conversation,” many weren’t sold on Owens’s explanation. One Instagram user called it “tasteless, disrespectful, disgusting, and horrible,” and another pointed out that “bullet holes are not trendy.” Delaney Tarr, a March for Our Lives cofounder and survivor of the Parkland, Florida, shooting, expressed outrage at the design on Twitter. “This is fucking disgusting. Unacceptable. Bullet holes? People died. People DIED,” she wrote.Her disgust was echoed by fellow Stoneman Douglas student Natasha Martinez, who questioned the intentions of B.Stroy’s design. “School shootings are not fashion and you doing so is unsettling and vile,” she added.

Grams also expressed a belief that “the mainstream consumer bids to ‘cancel’ so and so,” calling the almost instantaneous reaction to the collection a symptom of “mob mentality.” And while he said the hoodies were never intended to be for sale and were created as part of the runway show, he added that the brand is now reconsidering, even though that is ostensibly the opposite of how many vocal gun violence survivors want their schools to be memorialized.

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